Client
Caliber Electric
Business Type
Electrical Contractors expanding into HVAC and Plumbing
Project type
Logo Design
Project year
2023

"Badge"

Top Quality Guarentee...

This new variation of "Badge" gets rid of the lightning bolt, while still resembling the general badge shape and design format. The color has been replaced with an orange color similar to Amazon's. Badge-style icons and bold fonts are used to convey honor, strength, and reliability.

"Levels"

Caliber Electric, and beyond...

The second logo is designed to resemble an abstract C in the shape of a geometric "greater than" sign, as well as an E in the form of 3 levels representing Electric, Plumbing, and HVAC. The "CE" represents the foundation of Caliber as an Electrical Contracting company, while still representing and functioning through its growth into future contracting trades.

"Trifecta"

Electric, Plumbing, Hvac...

We've designed this logo as a representation of Caliber's 3 main contracting trades - electrical, plumbing, and HVAC solutions. We've created a negative-space font "tag" to separate the words "Caliber" and "Electric", allowing the tag to be replaced with the other aspects of your business - ie. "Plumbing" and "HVAC Solutions". (See examples of how each logo functions with your other contracting trades below)

Below, you will find mockups and color variations. Keep in mind, we're happy to play around with different colors, fonts and layouts to come to the perfect logo design conclusion to represent Caliber Electric.

"Badge"

Caliber Electric Mockup
Color Variations

"Levels"

"Trifecta"

Trifecta Alternatives
Final Logo Selected